Services

Marketing that drives P&L impact.

What I do.

I build marketing strategy, creative, and capabilities for measurable business outcomes—through modular scopes that fit your inflection point, boost effectiveness, and raise margin.

1) Define marketing’s “what & why” in financial terms

Treat marketing as an asset class—not a discretionary expense.

Business effect: Focus markets · grow base sales · improve price yield · strengthen cash flow

What you get: Metric currency & rules · investment plan · NPV/IRR · hurdle/payback gates · board pack

2) Craft strategy for predictable success

Make marketing that scales and compounds.

Business effect: Speed up cycles · cut cost-to-serve · lift retention & conversion · increase profitability

What you get: Ops blueprint · comms/content standards · journey fixes · media/creative rules · creative bar & tests · activation cadence

3) Prove what works & reallocate with confidence

Shift from rear-view reporting to forward decisions.

Business effect: Sustain ROMI · protect budget · reduce waste · future-proof allocation

What you get: Mix governance · SOV/SOM thresholds · lead-indicators · test design · scenario models · execution playbook

4) Make effectiveness stick

Implement a total-business culture, not just tools.

Business effect: Accelerate decisions · raise adoption · minimize rework · maintain efficacy

What you get: Change mechanics · operating cadences · training · cross-functional governance · learning agendas · incentives & OKRs tied to KPI tree

Deliverables

Commercial Intelligence & Strategic Insight

Know who to win, where to play, and what’s moving the numbers.

Qual & quant research (interviews, surveys, ethnography)

Social listening & VoC; JTBD personas; segmentation

Category audits & benchmarking; trend mapping, semiotics, foresight

MMM & incrementality; CRO testing; KPI tree & variance narratives

SOV/SOM and brand health diagnostics

Execution Systems & Optimization

Deploy the right ideas and channels to meet business objectives.

Big-idea creative platforms; brand campaigns; experiential & partnerships

Content strategy, editorial planning, calendars, workflows

Omnichannel Go-to-Market plan across paid/owned/earned/shared

Lifecycle/CRM & loyalty; demand gen and lead acquisition

Media mix & spend strategy; AEO & Generative SEO; retail/programmatic

Annual planning, OKRs, multi-horizon roadmap; governance & decision rights

Brand Foundations & Growth Strategy

Program for sustainable growth—and pricing power.

Positioning, narrative, messaging hierarchy; brand architecture

Naming systems; identity systems; toolkits & onboarding

Category entry points map & prioritization, penetration & share growth plan, share-of-wallet & trade-up strategy, incremental sales engine

Price/pack strategy, promo guardrails, value communication

CX innovation & service design

Full funnel / flywheel

Org Enablement, AI & MarTech

Build the systems, teams, and stack that scale effectiveness.

Org & Ops design, capability audits, agile rhythms, cadences

RevOps alignment, sales enablement, content-to-close, partner/channel playbooks

MarTech/AdTech audits, integrations, roadmaps

AI workflows, automation, brand-owned LLM tools, content engines