Marketing that drives P&L impact.
Common inquiries.
What are your services?
High-touch strategic guidance and craft resulting in bespoke solutions that generate valuable outcomes for your business. I deliver seasoned judgment and contemporary fluency across the branding–marketing–advertising value chain. My work is evidence-led—not trend-chasing—and right-sized to move fast, integrate cleanly, and create lasting impact. Below is a breakdown of what I do well.
Market Intelligence & Strategic Insight
Understand your audience, your landscape, and what’s really driving performance.
What this helps with:
- “We need a clear read on who we’re speaking to—and why they’ll care.”
- “We don’t know what’s working or what to stop doing.”
- “We’re entering new territory and need a smarter point of view on the market.”
Services include:
- Qualitative and quantitative research (interviews, surveys, ethnography)
- Social listening, digital ethnography, voice-of-customer studies
- Audience segmentation, personas, jobs-to-be-done
- Community, identity, and interest based insights
- Trend mapping, semiotics, foresight, and scenario planning
- Competitive/category audits and benchmarking
- MMM, media mix & spend attribution, incrementality testing, CRO testing
- SOV/SOM, brand health diagnostics, KPI tree, and variance narratives
Brand Foundations & Growth Strategy
Set the vision, positioning, and operating model for sustainable growth—and pricing power.
What this helps with:
- “We’ve outgrown our story—and our brand doesn’t reflect where we’re going.”
- “We need a sharp, unifying strategy for the year ahead.”
- “We’re repositioning or entering a new category and can’t afford missteps.”
Services include:
- Brand purpose, vision, values, principles, actions
- Brand positioning, strategic narrative, messaging hierarchy
- Brand architecture (masterbrands, sub-brands, product tiers)
- Naming systems (companies, products, features)
- Visual, verbal, sonic identity systems
- Brand books, toolkits, onboarding guides
- Category entry points map & prioritization, penetration & share growth plan, share-of-wallet & trade-up strategy, incremental sales engine
- Price/pack strategy, promo guardrails, offer design, value communication, pricing power enablement
- CX innovation & service design, journey maps, service blueprints, churn diagnostics; link NPS/CSAT to LTV & revenue moments
- Product marketing strategy
- Ongoing brand management, governance
- Annual marketing planning, OKRs, investment frameworks, roadmap by horizon; brand management, decision rights
- Business growth roadmaps, market entry playbooks
Marketing Execution & Optimization
Translate strategy into ideas, channels, and campaigns that deliver results.
What this helps with:
- “We need fewer, smarter campaigns that actually move the needle.”
- “Creative is disconnected from performance goals.”
- “We’re spending a lot, but can’t see what’s driving growth.”
Services include:
- Big idea creative platforms, campaign concepts
- Omnichannel Go-to-Market planning across paid, owned, earned, shared media
- Content marketing strategy, editorial planning
- Campaign calendars, cross-channel publishing workflows
- Full-funnel demand generation, lead acquisition
- Lifecycle marketing, CRM, loyalty program design
- Media mix, spend strategy, buying optimization, media arbitrage
- Programmatic, direct response, retail media, content distribution
- Influencer, UGC, organic social activation
- Experiential marketing, strategic brand partnerships
- Shoppable content, sales enablement, CTA & conversion design
- Answer Engine Optimization (AEO) & Generative SEO
AI, MarTech & Org Enablement
Build the systems, teams, and tech that make modern marketing work.
What this helps with:
- “We’re growing, but our structure and workflows aren’t keeping up.”
- “We have agencies and platforms—but no connective tissue.”
- “We’re interested in AI and automation, but haven’t fully exploited it.”
Services include:
- Marketing org design, capability & maturity audits
- Executive and stakeholder alignment workshops
- Internal brand engagement & culture activation
- Fractional leadership & interim support
- Sales & RevOps Alignment, enterprise playbooks, content-to-close mapping, partner/channel enablement, PLG motions
- MarTech and AdTech audits, roadmaps, integrations
- AI-powered workflows, automation tools
- Brand-owned LLM tools, content engines, ops guidance
- Search consulting, agency sourcing, onboarding, scopes, compensation, orchestration
- Process design, agile marketing ops, inter-agency alignment
- Internationalization & localization, tiered market rollouts, transcreation frameworks, regional KPI ladders & escalation paths
Do you execute or advise?
Both. You get complete follow-through with every project. I deliver practical approaches alongside strategic advice and hands-on craft. I understand time is precious. I pursue optimal outcomes and always close the feedback loop, which allows us to quickly iterate on solutions, develop actionable playbooks, and connect you with the right resources. My goal is to create clarity about next steps and foster an environment where accountability drives your success forward.
Do you work with a team?
Yes—yours! I operate with a lean, focused model. You receive my full expertise plus targeted resources precisely when needed. I work closely with your existing team and vendors. When your project requires additional support, I'll bring in, manage, and integrate the right specialists as needed. Together, we foster shared ownership and drive successful implementation through streamlined teamwork.
I also partner with agencies and consultancies as a force multiplier and strategic extension of their teams—quietly adding capacity, accelerating thinking, and supporting delivery when it matters most. I'm equally comfortable co-pitching, white-labeling under your brand, or leading stakeholder conversations based on what the situation demands.
Do you replace my existing people or providers?
No—I activate them. I collaborate with your in-house teams and agency partners, strengthening what's working, filling gaps, and creating cohesion across functions. My independence makes me additive, not competitive.
What's the cost?
Hiring an independent strategist is exceptionally efficient and valuable. Not every project is six-figures. Engagements are tailored and priced based on the value they create. Typically, returns surpass your investment within a quarter—often within a month.
We streamline the path from strategy to execution to results, eliminating redundancy and guesswork. You get clear direction without bureaucratic delays, making your breakthroughs more impactful. My expertise is deployed precisely where you need it, offering greater agility and depth than typical agencies, freelancers, or fractional hires.
How do we start?
With a candid conversation. If there’s a fit, we begin with a paid, right-sized diagnostic—built for your context (not a generic intake)—to set priorities, define scope, and align on outcomes. From there, we customize the right engagement modules that give you fixed scope and fees, milestone-based delivery, and decision-ready outputs for leadership, finance, and marketing—delivered in weeks, not quarters. Repeatable where it matters; bespoke where it counts.
Are your case studies recent?
Yes. You'll benefit from cutting-edge strategies validated in today's dynamic marketplace—where AI transforms processes, channels evolve constantly, consumer behaviors shift rapidly, creativity remains the x-factor, and business leaders demand measurable results. Each case study showcases solutions that have delivered real impact in this challenging environment.
Don't see your specific situation in my examples? I've successfully tackled diverse challenges across industries where strategic branding, marketing, and advertising directly drive business results. To learn more about my client experience, request access here.
Is everything confidential?
Always. I don’t recycle strategies, reuse insights, or share sensitive information—ever. You keep all IP and maintain competitive advantage. NDAs are standard; integrity is non-negotiable.
What makes our work together succeed?
Your direct involvement as a decision-maker. Less bureaucracy. Stronger bias toward action. Smarter use of limited resources. Desire for data and tracking.
Who shouldn’t work with you?
Please look elsewhere if you're seeking quick templates or handoffs. I partner with leaders who value rigor, originality, and honest collaboration. If you need practical magic and a strategist who sees the entire chessboard—we'll do exceptional work together.
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